ChatGPT Ads AI search advertising

Be there when customers ask the question.

ChatGPT advertising for Australian businesses. We set up, test and measure sponsored placements inside ChatGPT conversations, so you can learn what works while the channel is still early.

No setup fee
No lock-in contract
You own your account

Where early campaigns go wrong

Why most first tests fall flat.

ChatGPT advertising is new, and the habits that work on Google or Meta don’t carry over neatly. These are the mistakes we help you avoid.

Treating it like keyword search

ChatGPT matches ads to conversations, not exact keywords. Short, generic targeting ideas get little traction.

How we fix it. Descriptive, conversational context hints that reflect the real questions your customers ask.

Generic, crowded ad copy

Ad cards have very little room. A vague headline and description blend into the answer and get ignored.

How we fix it. Specific, useful copy and imagery that answers the question the person just asked.

A landing page that restarts the story

People arrive after a detailed conversation. A generic homepage makes them start over, so they leave.

How we fix it. Landing pages that continue the answer, with one clear next step.

Measurement gaps

Attribution for this channel is still developing, so clicks and results can be hard to connect to sales.

How we fix it. Pixel, Conversions API and tagged links, with results judged alongside your other channels.

What we run

A careful test, built properly.

We treat ChatGPT advertising as a structured test: the right conversations, clear creative, a landing page that matches, and tracking you can trust.

Conversation targeting

Show up in the right conversations.

ChatGPT places ads next to relevant conversations. Instead of keywords, you guide it with descriptive context hints, and we build those around the real questions your customers ask.

Context hints written from real customer questions
Ad groups organised by topic and intent
Location and audience controls as they become available
Hints refined weekly from the results

Ad creative

Write ads that answer, not shout.

The ad appears below the answer, in a small card with a title, short text and an image. We write for people who just asked a question, so the ad reads like a helpful next step.

Specific titles and short descriptions
Imagery that fits the card
Several versions tested against each other
Policy-compliant from the start

Product feeds

Turn your catalogue into ads.

For online stores, feed-based campaigns can build ads from the same product catalogue you send to other channels, which saves setup time and keeps prices current.

Product feed set-up and clean-up
Feed-based campaigns where available
Titles and descriptions improved for matching
Revenue reporting by product group

Landing pages

Continue the conversation on your site.

People arrive having just had a detailed conversation. We recommend landing pages that pick up where the answer left off, with one clear next step.

Message match from ad to page
One clear call to action
Fast, mobile-friendly pages
Forms and tracking tested end to end

How ChatGPT Ads work

The basics, in plain English.

ChatGPT advertising is in beta and changing fast, so we confirm the current options, formats and targeting for you before anything goes live.

Below the answer

Ads appear in a clearly labelled “Sponsored” box below ChatGPT’s response, separate from the answer itself.

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Audience

Free and Go plans

Ads are shown to logged-in adult users on the Free and Go plans. Paid plans such as Plus and Pro don’t see them.

best accountant for a small businesshow to pick payroll softwareBAS help for sole traders

Targeting

Context, not keywords

Ads are matched to conversation topics using context hints. Targeting options are still expanding, and we confirm what’s available in your audit.

Aggregatedimpressions & clicks only

Privacy

No access to chats

OpenAI says advertisers can’t see individual chats or personal data, only aggregated results such as impressions and clicks.

Is it right for you?

An honest view of who should test it.

It’s an early channel with limited targeting and developing measurement. We’ll tell you plainly whether it suits your business now, or whether Google and Meta should come first.

A good fit now

Test it if…

Considered purchases where people research before they buy
Online stores with a clean product feed
Businesses already performing on Google and Meta with room for a test budget
Advertisers who want early learning ahead of competitors

Better to wait

Start elsewhere if…

You need guaranteed leads next week
Your offer depends on precise suburb-level targeting
You have no conversion tracking or follow-up in place
Your category falls under restricted or sensitive topics

Our recommendation

Treat it as a test, not your main channel
Start with a modest learning budget
Scale only what proves out

How we work

From audit to a proven test in weeks.

A simple, transparent process, so you always know what’s running, what it costs and what it returns.

Week 1

Audit

We check whether ChatGPT advertising suits your business, and review your offer, landing pages, tracking and current channels.

Fit and budget check
Tracking and landing page review
Policy review

Week 2

Strategy

A test plan covering context groups, ad copy, landing pages and clear success measures before any money is spent.

Context hint groups
Ad copy and creative brief
Test budget and success measures

Week 3

Launch

We set up your account, build and QA the campaigns, and launch a small test with your approval.

Account and campaign build
Pixel & API testing
Approval and launch

Ongoing

Learn & scale

Weekly reviews of context groups, creative and results, compared with your other channels, then scale only what earns it.

Weekly optimisation
Cross-channel comparison
Scale what works

Every campaign

The essentials are included.

The things that make a ChatGPT Ads test useful aren’t add-ons. They come with every account we manage.

Account set-up & policy review

We set up your account and check your ads against policies before they go live.

Context hints & ad copy

Conversational targeting and specific, helpful copy written for you.

Landing page recommendations

Clear changes so the page continues the answer and converts.

Pixel, API & tagged links

Tracking set up and tested so clicks and results can be counted.

Weekly optimisation

Context groups, bids and creative reviewed every week.

A dedicated specialist

One senior specialist who tells you honestly what’s working.

Management fee15–20% of monthly ad spend

No setup fee
No lock-in, 30 days’ notice
Ad spend paid direct to OpenAI

Tracking & reporting

Measure it honestly.

Attribution for ChatGPT advertising is still developing, so we don’t rely on clicks alone. We tag every link, connect the Pixel and Conversions API, and read the results alongside your other channels.

Pixel and Conversions API connected
Tagged links so traffic is easy to identify
Results compared with your other channels
Plain-English reporting you can trust

Works well with

Pair ChatGPT with proven channels.

Search and social still do the heavy lifting. ChatGPT adds an early test channel on top, measured alongside them.

Google Ads Meta Ads YouTube & Display LinkedIn Ads TikTok Ads Tracking & Reporting

Industries

Built around how your customers buy.

Different industries need different ad playbooks. We bring proven campaign structures and local market knowledge to each of these sectors.

Trades & Home ServicesLead generation for plumbers, electricians, builders, solar

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Plumbers
Electricians
Builders & renovators
Solar installers
HVAC & air conditioning
Roofing
Landscaping

Health & WellbeingPatient bookings for dental, allied health, clinics, fitness

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Dental clinics
Physios & allied health
Medical centres
Cosmetic & skin clinics
Gyms & fitness studios
Chiropractors

Professional ServicesQualified enquiries for accountants, lawyers, finance, consultants

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Accountants
Lawyers
Mortgage brokers
Financial planners
Business consultants
Recruitment agencies

Ecommerce & RetailShopping and catalogue ads for Shopify, WooCommerce, DTC

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Shopify stores
WooCommerce stores
Fashion & apparel
Health & beauty
Home & furniture
Subscription brands

Real Estate & PropertyBuyer and seller leads for agencies, developers, property managers

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Real estate agencies
Property developers
Property managers
Buyer’s agents
Build-and-land packages

B2B & SaaSLinkedIn and search lead gen, demos, account-based ads

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SaaS companies
IT & managed services
Manufacturers & wholesalers
Logistics & freight
Commercial cleaning

Hospitality & TourismBookings for restaurants, venues, accommodation, experiences

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Restaurants & cafes
Bars & venues
Hotels & accommodation
Tour operators
Wedding & event venues

FAQ

ChatGPT Ads questions, answered.

Can’t find what you’re after? Our team replies within one business day.

Still curious?

Book a free 30-minute call and we’ll answer everything.

Can Australian businesses advertise on ChatGPT?

Yes. ChatGPT ads have been running in Australia since April 2026 as part of a pilot, and the product is still in beta. How you access it can change, so we handle account set-up and tell you what’s currently available.

Who sees ChatGPT ads?

Ads are shown to logged-in adult users on the Free and Go plans, below the answer in a clearly labelled “Sponsored” box. Users on paid plans such as Plus and Pro don’t see them.

Do ads change ChatGPT’s answers?

OpenAI says they don’t. It states that answers stay independent, and that ads are labelled and visually separate. Advertisers can’t see individual chats or personal data, only aggregated results.

How much does it cost?

Our management fee is 15–20% of your monthly ad spend, with no setup fee. Your ad spend is separate and paid directly to OpenAI. Pricing and bidding options are still evolving, so we confirm current rates in your audit.

How is it different from Google Ads?

Google matches ads to the keywords people type. ChatGPT matches ads to the topic of a conversation, using context hints you can’t lock to exact queries. Formats and targeting are also more limited today, and the channel has far less history to learn from.

Is it worth doing now?

For many businesses it’s worth a small, structured test, especially for considered purchases and online stores with strong feeds. It shouldn’t replace Google or Meta yet. We’ll give you an honest view in your free audit.

How do you measure results?

We connect the Pixel and Conversions API, tag every link, and read results alongside your other channels, because attribution is still developing. We tell you clearly what we can and can’t measure.

Can you get my business mentioned in ChatGPT answers?

Ads are paid, labelled placements and don’t affect the answer itself. Appearing in answers organically is a separate discipline from advertising, and it’s not something we offer.

Do you guarantee results, and is there a contract?

We don’t guarantee results, and with a new channel we’re especially careful not to. We do commit to honest reporting and weekly optimisation. There’s no lock-in: you can cancel with 30 days’ notice.

Ready to get more from every ad dollar?

Get a free, no-obligation ad account audit. We’ll show you where budget is leaking and the quickest wins to fix it.

No obligation. We reply within one business day.