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Ad Creative & Copy Included with every account

Ads people actually stop for.

Design, video and copywriting for your paid ads, made for each platform and tested every week. Great targeting only works when the ad itself earns the click.
Get my free creative review
See what we make
  • No setup fee
  • No lock-in contract
  • Creative included
Why creative underperforms

Where good targeting goes to waste.

The ad is the part your customer actually sees. These are the four creative problems we see most often.

Generic, forgettable creative

Stock-style visuals and vague headlines blend into the feed. If nothing stops the scroll, the targeting never gets a chance.

How we fix it. Concepts built around a specific customer problem, with visuals that look native to each platform.

Features instead of reasons to act

Lists of what you offer don’t answer the question people have: why should I choose you, and why now?

How we fix it. Copy that leads with the outcome and the proof, then gives one clear next step.

One ad running for months

Audiences tire of the same ad. Costs creep up and results slide, long before anyone notices.

How we fix it. A steady cycle of new versions, with winners kept and tired ads retired before they drag results down.

The wrong size in the wrong place

A square image stretched into a Story, or a banner with tiny text, wastes the placement and the budget.

How we fix it. Every ad built to the right format and safe zones for Feed, Stories, Reels, Shorts, Search and Display.

What we make

Everything your ads need to run.

One team handles design, video and copy, so every ad looks consistent, fits its placement and says the same thing as your landing page.
Designer sketching ad artwork on a drawing tablet beside colour swatches
Static & carousel ads

Designs that fit the feed and still look like you.

Single image and carousel ads designed around your brand, your offer and the placement they’ll run in, so they look native rather than pasted in.
  • On-brand design for every format
  • Carousels that tell a story in steps
  • Offers and proof shown clearly
  • Several versions per concept to test
Get my free review
Video editing timeline with colourful clips on a dark screen
Video & UGC-style

Short video built for the first seconds.

Short-form video for Reels, Stories, Shorts and TikTok, edited from your footage, photos and screen recordings, with hooks, captions and clear calls to action.
  • Hook-first scripts and edits
  • Captions and on-screen text designed in
  • Vertical, square and wide cuts
  • New batches every round
Talk to a specialist
Designer laying out banner artwork on a laptop with notebook and markers
Display & banner sets

Every size, ready to run.

Banner sets in the sizes Google Display and other placements use, so your ads fill the space properly instead of being squeezed into the wrong shape.
  • Full set of standard banner sizes
  • Clear message, logo and call to action
  • Responsive display assets
  • Matched to your landing page
Talk to a specialist
Hand writing ad copy in a notebook
Ad copy

Words that earn the click.

Headlines, primary text and calls to action written for each platform and each stage of the journey, then tested against each other so the best words win.
  • Headlines, primary text and CTAs
  • Search ad headline and description sets
  • Copy that matches your landing page
  • Platform policies and claims checked
Talk to a specialist
Copy that converts

Say what the customer cares about.

Most ads fail because they talk about the business. The ones that win start with the customer’s problem and make acting easy.
Before
AdQuality plumbing services

We offer high-quality plumbing services at competitive prices. Contact us today for more information.

Learn more
  • Talks about the business, not the customer
  • Vague promise that anyone could make
  • Several competing actions
After
AdBlocked drain? Fixed today.

Licensed local plumbers, upfront pricing and no call-out surprises. Get a quote in minutes.

Get a free quote
  • Starts with the customer’s problem
  • Specific and credible, with a clear benefit
  • One obvious next step
Our copy principles
  • Lead with the customer’s problem
  • Be specific and keep claims honest
  • Give one clear next step
Formats & sizes

Built for every placement.

Each platform has its own shapes, safe zones and rules. We build every ad to fit, so nothing gets cropped, covered or rejected.
1:14:5
Feed & carousel

Square and portrait

Built to the right proportions for Facebook and Instagram Feed, LinkedIn and more, with text and logos kept clear.

9:16safe zone
Stories & Shorts

Full-screen vertical

9:16 designs with safe zones, so buttons, captions and interface elements never cover your message.

300×250728×90160×600
Display banners

Every common size

The standard banner sizes plus responsive assets, so your ads fill the space on partner sites and apps.

Headline oneHeadline twoHeadline three

Description line with the offer and a clear call to action.

Search ads

Headlines and descriptions

Sets of headlines and descriptions written to be mixed and matched, then tested to find the best combinations.

How we work

From brief to live ads in weeks.

A simple, transparent process, so you see and approve everything before it goes live.
01
Week 1

Brief

We learn your offer, customers and brand, collect your assets and footage, and review competitor ads and your current creative.
  • Goals and offers
  • Brand assets and footage
  • Competitor ad review
02
Week 2

Concepts

We present hooks, angles, copy and storyboards for your approval before anything is produced.
  • Concept and copy options
  • Storyboards and layouts
  • Your feedback
03
Week 3

Produce

We design, edit and write every version in the right sizes, then send them for your approval before launch.
  • Design and video edits
  • Copy for every placement
  • Approval before launch
04
Ongoing

Test & refresh

We test versions against each other, keep the winners and brief the next round before ads tire.
  • Weekly creative tests
  • Winners kept, losers retired
  • Fresh batches before fatigue
Every account

Creative is included, not extra.

Design, video and copy come with the ad management we do for you. There’s no separate creative fee.

On-brand design

Static and carousel ads that follow your brand and fit each placement.

Short-form video

Hook-first video and UGC-style edits for Reels, Stories, Shorts and TikTok.

Full size sets

Every standard size and format, so your ads fill each placement properly.

Persuasive copy

Headlines, text and calls to action written for each platform and stage.

Weekly refresh

New versions tested every week, before the old ones tire.

A dedicated team

One point of contact who coordinates design, video and copy.

Management fee15–20% of monthly ad spend
  • Creative included in the fee
  • No setup fee
  • No lock-in, 30 days’ notice
See pricing
Dashboard showing click-through rate and quality score tiles
Testing & reporting

Tested, not guessed.

We don’t rely on opinions about what looks best. Every round, we compare versions by results, learn which hooks, angles and formats work for your audience, and put that into the next brief.
  • Versions tested side by side
  • Results reported by ad, hook and format
  • Winners and learnings documented
  • Next round briefed from the data
Get my free review
Works with every channel

Creative for every platform we run.

The same team makes the ads for each channel we manage, so your message stays consistent from search to social.
Google AdsMeta AdsYouTube & DisplayLinkedIn AdsTikTok AdsTracking & Reporting
Industries

Built around how your customers buy.

Different industries need different ad playbooks. We bring proven campaign structures and local market knowledge to each of these sectors.
Talk to a specialist
01

Trades & Home ServicesLead generation for plumbers, electricians, builders, solar

→
  • Plumbers
  • Electricians
  • Builders & renovators
  • Solar installers
  • HVAC & air conditioning
  • Roofing
  • Landscaping
02

Health & WellbeingPatient bookings for dental, allied health, clinics, fitness

→
  • Dental clinics
  • Physios & allied health
  • Medical centres
  • Cosmetic & skin clinics
  • Gyms & fitness studios
  • Chiropractors
03

Professional ServicesQualified enquiries for accountants, lawyers, finance, consultants

→
  • Accountants
  • Lawyers
  • Mortgage brokers
  • Financial planners
  • Business consultants
  • Recruitment agencies
04

Ecommerce & RetailShopping and catalogue ads for Shopify, WooCommerce, DTC

→
  • Shopify stores
  • WooCommerce stores
  • Fashion & apparel
  • Health & beauty
  • Home & furniture
  • Subscription brands
05

Real Estate & PropertyBuyer and seller leads for agencies, developers, property managers

→
  • Real estate agencies
  • Property developers
  • Property managers
  • Buyer’s agents
  • Build-and-land packages
06

B2B & SaaSLinkedIn and search lead gen, demos, account-based ads

→
  • SaaS companies
  • IT & managed services
  • Manufacturers & wholesalers
  • Logistics & freight
  • Commercial cleaning
07

Hospitality & TourismBookings for restaurants, venues, accommodation, experiences

→
  • Restaurants & cafes
  • Bars & venues
  • Hotels & accommodation
  • Tour operators
  • Wedding & event venues
FAQ

Creative & copy questions, answered.

Can’t find what you’re after? Our team replies within one business day.
Still curious?

Book a free 30-minute call and we’ll answer everything.

Book a call
Yes. Design, video and copywriting are included with the ad management we do for you, covered by our 15–20% management fee. There’s no separate creative fee and no setup fee. Your ad spend is separate and paid directly to each platform.
Your logo, brand colours, any photos or video you have, details of your offers and customers, and access to your website. If you don’t have much, we’ll tell you what’s most useful to capture and guide you on how.
Yes. If you have guidelines we’ll follow them. If you don’t, we’ll build a simple set of colours, fonts and tone from what you already use, so your ads look consistent.
Yes. We edit short-form video from your footage, photos and screen recordings, with hooks, captions and calls to action. If a full shoot would help, we’ll say so and scope it with you separately.
Always. You see concepts first, then the finished ads, and nothing launches without your approval.
It depends on your channels and budget. We plan a batch of new versions each round and refresh them regularly, rather than a fixed number, so you always have fresh ads to test.
We test versions against each other and compare results by ad, hook, angle and format. The winners stay, the tired ads are retired, and what we learn goes into the next brief.
We write and design with each platform’s ad policies in mind and flag claims that need care, particularly in regulated industries. Policies change, so we check before launch. This is general information, not legal advice.
We don’t guarantee results because they depend on your offer, pricing and market. We do commit to honest reporting and weekly testing. There’s no lock-in: you can cancel with 30 days’ notice.

Ready to get more from every ad dollar?

Get a free, no-obligation ad account audit. We’ll show you where budget is leaking and the quickest wins to fix it.
Contact us
Call +61 485 029 339
No obligation. We reply within one business day.
An Australian paid advertising agency helping ambitious businesses turn ad spend into customers.
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