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Electricians Google & Facebook ads

Be the electrician customers call first.

Paid advertising built for Australian electricians. We put your business in front of people with a power outage, a faulty switchboard or an EV charger to install, in the suburbs you serve, and track every call back to the ad.
Get my free electrician ad audit
See how it works
  • No setup fee
  • No lock-in contract
  • You own your account
Electrician in a hard hat working on an electrical panel
Taking on new electrician clients
Every call trackedFrom click to booked job
How customers find electricians

Three kinds of customer, three ways to win them.

A power outage and a solar install are completely different buyers. We build separate campaigns for each, so the right message reaches the right person.
Right now

Emergency

They search“emergency electrician near me”, “power out”, “no power to part of house”

Someone has a tripped circuit, a burning smell or no power, and rings the first licensed business that looks available. Call-first ads, scheduled around when you can answer, with tight suburb targeting.

This week

Planned work

They search“switchboard upgrade”, “EV charger installation”, “downlights quote”

They’re comparing quotes and want proof you’re licensed. Quote-led Search ads, trust signals in the ad, and remarketing so you’re the name they remember.

Ongoing

Repeat and commercial

They search“commercial electrician”, “strata electrical maintenance”, “test and tag”

Property managers, builders and facility teams send repeat work. Targeted Search for commercial terms, plus remarketing to keep you front of mind.

Where we advertise

The right channels, for every job.

Google captures people with a problem right now. Facebook and Instagram create demand for planned work. We combine them around how your customers actually buy.
Phone showing the Google search homepage
Google Search

Be there when the power goes out.

High-intent Search campaigns that appear the moment someone needs an electrician, with the phone number front and centre and budget weighted to your best-paying jobs.
  • Campaigns split by job type: emergency, switchboards, EV chargers, solar
  • Call and enquiry tracking on every ad
  • Ad schedules matched to when you answer the phone
  • Weekly search-term and negative-keyword clean-up
Get my free audit
Electrician working on an electrical panel
Local Services Ads

Show up first, with trust built in.

Google-verified placements at the top of results for eligible electricians, where you pay per lead. Availability depends on your area and Google’s licence and insurance checks.
  • Eligibility check for your area and services
  • Licence, insurance and profile set-up
  • Lead and call quality review each week
  • Budget balanced with your Search campaigns
Check my eligibility
Instagram app icon on a smartphone screen
Facebook & Instagram

Win the bigger, planned jobs.

Not everyone searches. Facebook and Instagram ads reach homeowners planning switchboard upgrades, EV chargers and solar, and bring back people who already visited your site.
  • Quote-led offers for planned work
  • Remarketing to site visitors and past enquirers
  • Local audiences built around your service areas
  • Creative tested every week
Talk to a specialist
Jobs we advertise

Every job you want more of.

Tell us which work pays best and we’ll weight your budget toward it, instead of spreading it across everything.
Emergency call-outs

Call-first Search ads that run when you can answer.

Fault finding & repairs

Problem-led ads for faults, tripping and power loss.

Switchboard upgrades

Higher-value safety and capacity upgrades, often researched first.

EV charger installs

Growing demand, searched by homeowners and businesses.

Solar & battery

Quote-led campaigns on Search and Facebook.

Smoke alarms & safety

Compliance-driven work for landlords and agents.

Lighting & power points

Downlights, outdoor lighting and extra power points.

Commercial & strata

Targeting for property managers and facility teams.

Where budgets leak

Where electrician ad budgets quietly leak.

These are the four problems we find most often when we audit an electrician’s ad account. Each one is fixable.

Paying for calls nobody answers

Ads run around the clock while you’re up a ladder or on a job, so the budget is spent on customers who ring the next electrician.

How we fix it. Ad schedules and call settings matched to when you can answer, plus reporting on missed calls.

Clicks from suburbs you don’t service

Broad location settings show your ads to people too far away to book, and they still cost you a click.

How we fix it. Suburb, postcode and radius targeting, with the areas you don’t cover excluded.

One campaign for every job

A cheap power-point job and an EV charger install share one budget, so low-value searches starve the higher-value work.

How we fix it. Separate campaigns and budgets by job type, so your best work gets the spend it deserves.

Counting clicks, not jobs

Without call tracking, you can’t tell which ads and keywords actually bring in calls and booked work.

How we fix it. Call and enquiry tracking on every campaign, reported against the cost of each lead.

How we work

From audit to booked jobs in weeks.

A simple, transparent process, so you always know what’s running, what it costs and what it returns.
01
Week 1

Audit

We review your service areas, job mix, capacity and margins, plus any existing ad account, to see where budget leaks and where the opportunity is.
  • Best-paying jobs and suburbs
  • Account and search-terms audit
  • Competitor ad research
02
Week 2

Strategy

A clear plan with a campaign for each job type, a suburb map and a call schedule that fits how your business runs.
  • Campaign per job type
  • Service-area map
  • Tracking set-up
03
Week 3

Launch

We build, QA and launch your campaigns, test the call tracking end to end, and watch the data closely from day one.
  • Campaign and ad build
  • Call tracking QA
  • Live dashboard
04
Ongoing

Optimise & scale

Weekly optimisation, then more budget behind the jobs and suburbs that pay, including seasonal peaks.
  • Weekly search-term review
  • Budget shifts to best jobs
  • Scale what wins
Built for electricians

The essentials are included.

The things that make electrician ads profitable aren’t add-ons. They come with every account we manage.

Call tracking

See which ads, keywords and suburbs bring in calls and booked jobs.

Suburb targeting

Ads limited to the areas you cover, with the rest switched off.

Call-hour scheduling

Ads timed around when you can answer, including after-hours if you offer it.

Licence-aware ads

We include your electrical licence details where your state requires them.

Wasted-click filters

Negatives for jobs, courses, DIY and parts-only searches, reviewed weekly.

You own your account

Your ad accounts, data and history always belong to you.

Management fee15–20% of monthly ad spend
  • No setup fee
  • No lock-in, 30 days’ notice
  • Ad spend paid direct to the platforms
See pricing
Service areas

Electrician ads across Australia.

From inner-city callouts to regional towns, we target the suburbs and postcodes you actually serve.
Electricians in SydneyElectricians in MelbourneElectricians in BrisbaneElectricians in PerthElectricians in AdelaideElectricians in CanberraElectricians in Gold CoastElectricians in NewcastleElectricians in HobartElectricians in Darwin
FAQ

Electrician ads questions, answered.

Can’t find what you’re after? Our team replies within one business day.
Still curious?

Book a free 30-minute call and we’ll answer everything.

Book a call
It depends on your suburbs, competition and the jobs you want to win, because click costs vary a lot between areas. We estimate likely call volume and cost per lead in your free audit, then start with a budget big enough for the account to learn. Our fee is 15–20% of ad spend, with no setup fee.
Start with Google. People search for an electrician when they have a problem or a project and want a licensed professional. Facebook and Instagram work well for planned jobs like switchboard upgrades, EV chargers and solar, and for bringing back people who’ve already visited your site.
Yes, if you answer calls after hours. If you don’t, we schedule ads around when you can answer, because paying for calls that go to voicemail wastes budget.
Availability depends on your area and Google’s eligibility rules, and includes checks such as licensing and insurance. We’ll tell you honestly whether you qualify. If not, well-built Search campaigns can do a similar job.
Yes. These are usually planned, higher-value jobs, so we build separate quote-led campaigns for them and track enquiries back to the ad. If you hold accreditations for this work, we can feature them in the ads.
We set up call and enquiry tracking so you can see which ads, keywords and suburbs bring in leads. If you share which enquiries became booked jobs, we can report cost per booked job too.
Yes. We target by suburb, postcode or radius, and exclude areas you don’t cover, so you’re not paying for clicks you can’t turn into jobs.
Most states have rules about showing your electrical licence number in advertising. We add the details you give us where it’s required, but please confirm the rules for your state with your licensing regulator.
No. Results depend on your pricing, reviews, availability and competition. What we do commit to is honest reporting, weekly optimisation and clear advice on what to change.
No. We focus only on paid advertising. We’re happy to work with your web or SEO provider, and we’ll recommend landing page changes that help your ads convert.

Ready to get more from every ad dollar?

Get a free, no-obligation ad account audit. We’ll show you where budget is leaking and the quickest wins to fix it.
Contact us
Call +61 485 029 339
No obligation. We reply within one business day.
An Australian paid advertising agency helping ambitious businesses turn ad spend into customers.
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