Conversions missing or double counted
Broken tags, duplicate events and missing pages mean the numbers in your ad accounts can be wrong, so decisions are too.
How we fix it. Every tag and event audited, fixed and tested, with duplicates removed.
Tracking & Reporting Included with every account
Know exactly what your ad spend returns.
Conversion tracking, CRM connections and plain-English reporting, set up properly and tested. So every lead and sale can be traced back to the ad that earned it.
- No setup fee
- No lock-in contract
- You own your data
Why measurement fails
Where your data quietly breaks.
If tracking is wrong, every decision built on it is wrong too. These are the problems we fix first.
Platforms that disagree
Google Ads, Meta and GA4 each report different numbers, and nobody’s sure which to trust.
How we fix it. One measurement plan that reconciles the sources and explains why the numbers differ.
Leads that vanish after the form
Without a CRM link you can’t tell which leads were good, so ad platforms optimise for form fills, not customers.
How we fix it. Leads and sales fed back to your ad accounts, so campaigns learn from real outcomes.
Reports full of vanity metrics
Impressions and clicks fill the page while the questions that matter go unanswered: what did I get, and what did it cost?
How we fix it. Plain-English reporting built around leads, sales, cost and return.
What we set up
Tracking that covers the whole journey.
From the first click to the closed sale, we make sure each step is measured, so you can see what’s working and put more behind it.
Conversion tracking
Every lead and sale, counted properly.
We audit and set up the tags that tell your ad platforms what worked: Google, Meta, TikTok and LinkedIn, managed through Google Tag Manager and GA4 so you stay in control.
- Google tag, GA4 and Google Tag Manager
- Meta Pixel, TikTok Pixel and LinkedIn Insight Tag
- Key events such as leads, calls and purchases
- Every event tested before launch
Server-side tracking
Better data, even with privacy limits.
Browser and privacy settings hide some conversions. Server-side tracking sends results directly to your ad platforms, so more of them are counted and the platforms learn from better data.
- Meta Conversions API and TikTok Events API
- Google Enhanced Conversions
- Events deduplicated against browser tags
- Set up with consent and privacy in mind
CRM & offline conversions
Teach your ads what a good lead is.
Form fills aren’t customers. We connect your CRM and send qualified leads and closed sales back to your ad accounts, so campaigns optimise for the outcomes that pay.
- Leads synced to your CRM or inbox
- Qualified leads and sales sent back to ad platforms
- Lead quality tracked by campaign and ad
- Common CRMs supported, confirmed in your audit
Call & form tracking
Count the calls, not just the clicks.
For many Australian businesses, the phone is the main conversion. We track calls, form submissions and chats back to the ad, keyword and campaign that produced them.
- Call tracking by campaign and ad
- Minimum call length to count as a lead
- Form and chat enquiries tracked
- Missed-call and after-hours insight
How your data flows
From click to closed sale.
Four layers work together so each lead is captured once, matched to its source and reported clearly.
01
Ad platforms
Where results start
Google AdsMetaTikTokLinkedIn
02
Tag & server layer
Where events are captured
Tag ManagerConversions APIEnhanced conversions
03
Analytics & CRM
Where leads become sales
GA4CRMCall tracking
04
Your dashboard
Where you see it all
Live dashboardMonthly review
What this means for you
- One trusted set of numbers
- Ad platforms that learn from real results
- You own the accounts and the data
What we report
Reports you can actually read.
No pages of vanity metrics. Every report answers four questions: what did I get, how good was it, what did it cost, and what should we do next?
100qualified leads
Results
Leads, sales and revenue
The numbers that matter first: how many leads and sales you got, and what they were worth.
Leads
Qualified
Won
Lead quality
From lead to customer
How many leads were qualified and how many became customers, by campaign and ad.
Efficiency
Cost and return over time
Cost per lead, cost per sale and return on ad spend, with the trend so you can see direction.
Creative
What’s winning
Which ads, hooks and audiences are driving results, so the next round starts from what works.
How we work
From audit to trusted numbers in weeks.
A simple, transparent process, so you always know what’s tracked, how it’s tested and where to see it.
01
Week 1 Audit
We review every tag, event and report you have, check them against your goals, and list what’s missing or broken.
- Tag and event audit
- Goals and key conversions
- Account access and ownership
02
Week 2 Plan
A simple measurement plan covering which events to track, how leads are scored and what each report will show.
- Measurement plan
- CRM and call tracking plan
- Dashboard outline
03
Week 3 Implement & test
We set up and test every tag and connection with real test conversions before any campaign relies on them.
- Tags and server-side set-up
- End-to-end test conversions
- Dashboard build
04
Ongoing Monitor & report
We watch for broken tracking, keep reports current and review the numbers with you every month.
- Tracking health checks
- Live dashboard
- Monthly review
Every account
Tracking is included, not extra.
Measurement comes with the ad management we do for you. There’s no separate tracking or reporting fee.
Tags & GA4 set-up
Google Tag Manager, GA4 and platform tags set up, tested and documented.
Server-side tracking
Conversions API and Enhanced Conversions for more complete data.
CRM & offline sync
Leads and sales fed back to your ad accounts.
Call tracking
Calls and forms tracked back to the ad that produced them.
Consent & privacy checks
Tracking set up with consent banners and privacy requirements in mind.
Live dashboard
A live dashboard and clear monthly review in plain English.
Management fee15–20% of monthly ad spend
- Tracking and reporting included
- No setup fee
- No lock-in, 30 days’ notice
Dashboards & reporting
A live view of what your ads return.
You get a live dashboard you can open any time, plus a monthly review where we walk through results in plain English and agree what happens next.
- Live dashboard on your own data
- Monthly review in plain English
- Results by channel, campaign and ad
- Your accounts and data stay yours
Works with every channel
One measurement plan for every platform.
The same tracking and reporting sits behind every channel we manage, so you can compare them fairly.
Industries
Built around how your customers buy.
Different industries need different ad playbooks. We bring proven campaign structures and local market knowledge to each of these sectors.
- Plumbers
- Electricians
- Builders & renovators
- Solar installers
- HVAC & air conditioning
- Roofing
- Landscaping
- Dental clinics
- Physios & allied health
- Medical centres
- Cosmetic & skin clinics
- Gyms & fitness studios
- Chiropractors
- Accountants
- Lawyers
- Mortgage brokers
- Financial planners
- Business consultants
- Recruitment agencies
- Shopify stores
- WooCommerce stores
- Fashion & apparel
- Health & beauty
- Home & furniture
- Subscription brands
- Real estate agencies
- Property developers
- Property managers
- Buyer’s agents
- Build-and-land packages
- SaaS companies
- IT & managed services
- Manufacturers & wholesalers
- Logistics & freight
- Commercial cleaning
- Restaurants & cafes
- Bars & venues
- Hotels & accommodation
- Tour operators
- Wedding & event venues
FAQ
Tracking & reporting questions, answered.
Can’t find what you’re after? Our team replies within one business day.
Still curious?
Book a free 30-minute call and we’ll answer everything.
Yes. Tracking set-up, CRM connections and reporting are included with the ad management we do for you, covered by our 15–20% management fee, with no setup fee. Your ad spend is separate and paid directly to each platform.
You do. Your ad accounts, analytics properties and Tag Manager containers are set up in your name, and we’re added as users, so you keep everything if we ever part ways.
It sends conversion data directly from a server to the ad platform, rather than relying only on the browser. It helps more of your results get counted when browsers or privacy settings block tags, so we recommend it where it’s supported.
Each platform counts results differently, with its own attribution rules, time windows and view-through settings. We set up consistent tracking, explain the differences and report on a basis you can trust.
Yes. We can track calls from ads and your website using call tracking, with a minimum call length to count as a lead, and attribute them to the campaign and ad that produced them.
Yes, where your CRM or sales process allows it. We feed qualified leads and closed sales back to your ad accounts so campaigns learn from real outcomes. We confirm which systems we can connect in your audit.
We set up tracking with consent and privacy requirements in mind, including Australian privacy law and platform consent rules, and advise on what your website needs to say. This is general information, not legal advice.
You get a live dashboard you can open any time, plus a monthly review where we walk through results in plain English. We also flag any tracking problems as soon as we find them.
We don’t guarantee results because they depend on your offer, pricing and market. We do commit to honest, accurate reporting. There’s no lock-in: you can cancel with 30 days’ notice.
Ready to get more from every ad dollar?
Get a free, no-obligation ad account audit. We’ll show you where budget is leaking and the quickest wins to fix it.
No obligation. We reply within one business day.
An Australian paid advertising agency helping ambitious businesses turn ad spend into customers.
- office@marketorr.com.au
- +61 485 029 339
- 56A Malachite Rd, Eagle Vale NSW 2558
- Mon–Fri, 9am–5pm AEST
© 2026 Marketorr AU
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