Ads that look like ads
Polished brand videos get swiped past. People come to TikTok for native, creator-style content, not commercials.
How we fix it. UGC-style, hook-first vertical videos made for the feed, with captions and on-screen text.
TikTok Ads Short-form video
Turn short videos into real customers.
TikTok advertising for Australian businesses. We make native, creator-style video, put it in front of the right people, and track every lead and sale back to the ad that earned it.
- No setup fee
- No lock-in contract
- You own your account
Why accounts underperform
Where TikTok budgets quietly leak.
TikTok rewards creative that fits the feed. Most wasted spend comes from a handful of fixable problems.
Not enough fresh creative
Video ads tire quickly. One or two videos running for weeks means rising costs and falling results.
How we fix it. A steady pipeline of new videos tested every week, with winners kept and tired ads retired.
Tracking that’s half set up
Without the TikTok Pixel and Events API working properly, TikTok can’t see your results, so it can’t find more customers.
How we fix it. Pixel and Events API set up, tested and deduplicated, so more of your results are counted.
Optimising for views, not results
Chasing views and likes looks good in a report but doesn’t fill your calendar or your cart.
How we fix it. Campaign objectives matched to your goal, whether that’s leads or sales, and reported on that basis.
What we run
The right campaigns, for every goal.
Whether you want enquiries, online orders or new people discovering your brand, we match the format and the creative to the job.
In-Feed ads
Show up between the videos people choose.
Full-screen vertical video ads that appear in the feed, with a clear call-to-action button. We build them to look and sound native, so people keep watching.
- Full-screen vertical video
- Hook-first scripts and edits
- Captions, text overlays and sound designed in
- A clear call-to-action button
Spark Ads
Boost the videos that already work.
Spark Ads let you promote posts from your own account, or from creators who authorise it, so the ad keeps its likes and comments and feels like part of the feed.
- Promote your own best-performing posts
- Work with creators via authorisation
- Likes and comments stay on the ad
- Test creator content before scaling
UGC-style creative
Content made to feel native.
Great TikTok ads rarely look like ads. We script, shoot and edit creator-style videos from your product, your team or your footage, and keep a steady supply coming.
- Scripts and storyboards
- UGC-style filming and editing
- Captions, overlays and sound
- New batches every round
Leads & sales
Turn views into enquiries and orders.
Instant forms for lead generation and website conversion campaigns for sales, with product and catalogue options for online stores where available for your business.
- Instant lead forms with qualifying questions
- Website conversion campaigns
- Product ads for online stores, where available
- Leads synced to your CRM or inbox
Ad formats
Pick the format for the goal.
Each format does a different job. We choose the mix from your goal, your budget and the creative you have, and adjust as the data comes in.
Get quote ›
In-Feed
Native video
Full-screen video between organic content, with a call-to-action button. The workhorse format for most campaigns.
@creator
SparkSpark Ads
Real posts, boosted
Promote organic posts, yours or a creator’s, with their likes and comments intact for built-in social proof.
TopViewFirst ad when the app opens
TopView
Own the first impression
A premium full-screen placement shown when people open the app. Best for launches and bigger-budget brand moments.
Carousel
Show more, swipe by swipe
Image carousels that let people swipe through products, benefits or steps, a good fit for catalogues and explainers.
Anatomy of a TikTok ad
What makes a video work.
Four parts decide whether a video earns attention and action. We build and test every ad around them.
- 01
Hook
Viewers decide fast. We open with the problem, a bold claim or a pattern break, never a logo.
- 02
Story & proof
Real people, demos and customer voices that show the result quickly and build trust.
- 03
Text, captions & sound
Many people watch with sound on, but captions and on-screen text keep the message clear either way.
- 04
Call to action
Spoken, shown on screen and in the button, so people know exactly what to do.
What this means for your budget
- Fewer videos lost in the first seconds
- Creative that feels native to the feed
- One clear action in every ad
How we work
From audit to profitable TikTok Ads in weeks.
A simple, transparent process, so you always know what’s running, what it costs and what it returns.
01
Week 1 Audit
We review your goals, product, any existing account, tracking and the videos you already have, plus what your competitors are running.
- Cost per result targets
- Account and tracking audit
- Competitor and trend research
02
Week 2 Strategy
A clear plan covering objectives, audiences, formats and a script and creative brief, prioritised by speed to results.
- Campaign structure
- Scripts and hooks
- Pixel & Events API plan
03
Week 3 Launch
We shoot or edit the first videos, then build, QA and launch your campaigns with your approval.
- First batch of videos
- Campaign build
- Tracking QA
04
Ongoing Optimise & scale
Weekly creative tests and optimisation, then more budget behind whatever is working, reported in plain English.
- Weekly creative testing
- Budget moves to winners
- Fresh batches before fatigue
Every campaign
The essentials are included.
The things that make TikTok Ads profitable aren’t add-ons. They come with every account we manage.
UGC-style video creative
Scripts, filming guidance and editing for native-feeling videos, included.
Weekly creative testing
New hooks, angles and offers tested every week, not set and forgotten.
Pixel & Events API
Tracking set up and tested so more of your results are counted.
Instant forms & CRM sync
Lead forms with qualifying questions, synced to your CRM or inbox.
Plain-English reporting
A live dashboard and clear monthly review focused on leads and sales.
You own your accounts
Your ad account, pixel and data always belong to you.
Management fee15–20% of monthly ad spend
- No setup fee
- No lock-in, 30 days’ notice
- Ad spend paid direct to TikTok
Tracking & reporting
Count results, not just views.
Views and likes are only the start. We connect the TikTok Pixel and Events API so more of your leads and sales are counted, and report on the outcomes that matter to your business.
- TikTok Pixel and standard events set up
- Events API (server-side) connected
- Events deduplicated and tested
- Lead and sales reporting you can trust
Works well with
Pair TikTok with the rest of your mix.
TikTok creates demand. Search and Meta capture it, and tracking shows what each channel returns.
Industries
Built around how your customers buy.
Different industries need different ad playbooks. We bring proven campaign structures and local market knowledge to each of these sectors.
- Plumbers
- Electricians
- Builders & renovators
- Solar installers
- HVAC & air conditioning
- Roofing
- Landscaping
- Dental clinics
- Physios & allied health
- Medical centres
- Cosmetic & skin clinics
- Gyms & fitness studios
- Chiropractors
- Accountants
- Lawyers
- Mortgage brokers
- Financial planners
- Business consultants
- Recruitment agencies
- Shopify stores
- WooCommerce stores
- Fashion & apparel
- Health & beauty
- Home & furniture
- Subscription brands
- Real estate agencies
- Property developers
- Property managers
- Buyer’s agents
- Build-and-land packages
- SaaS companies
- IT & managed services
- Manufacturers & wholesalers
- Logistics & freight
- Commercial cleaning
- Restaurants & cafes
- Bars & venues
- Hotels & accommodation
- Tour operators
- Wedding & event venues
FAQ
TikTok Ads questions, answered.
Can’t find what you’re after? Our team replies within one business day.
Still curious?
Book a free 30-minute call and we’ll answer everything.
Our management fee is 15–20% of your monthly ad spend, depending on your package, with no setup fee. Your ad spend is separate and is paid directly to TikTok from your own ad account. See our Pricing page for packages and the calculator.
No. The audience spans many age groups. We compare your customer profile with the platform’s audience before recommending it, and we’ll tell you honestly if another channel is a better fit for your business.
No. You don’t need an active account to run ads. If you do have posts that perform well, Spark Ads can boost them, but it’s optional.
Not necessarily. We can build UGC-style videos around your product, screen recordings, photos, voiceover or customer footage. If you’re happy to be on camera, those videos often work well, and we’ll guide you.
TikTok creative tires quickly, so a steady supply matters more than a single polished video. We plan batches of new videos each round and test them against each other, and tell you what footage would help most.
Leads and sales can start within weeks, but plan on four to eight weeks of testing and learning while we find the hooks, angles and audiences that work.
We strongly recommend both. Together they help TikTok count more of your results and learn from better data. We set them up, test them and check that events aren’t double counted.
TikTok has advertising policies, and some categories, such as health, finance, alcohol and others, have extra rules or restrictions. We check the rules for your business before launch and build your campaigns to comply.
We don’t guarantee results because they depend on your offer, pricing and market. We do commit to honest reporting and weekly optimisation. There’s no lock-in: you can cancel with 30 days’ notice.
Ready to get more from every ad dollar?
Get a free, no-obligation ad account audit. We’ll show you where budget is leaking and the quickest wins to fix it.
No obligation. We reply within one business day.
An Australian paid advertising agency helping ambitious businesses turn ad spend into customers.
- office@marketorr.com.au
- +61 485 029 339
- 56A Malachite Rd, Eagle Vale NSW 2558
- Mon–Fri, 9am–5pm AEST
© 2026 Marketorr AU
Back to top