LinkedIn Ads B2B lead generation

Reach the decision-makers who sign off.

LinkedIn advertising for Australian B2B businesses. We target the right job titles, industries and companies, capture qualified leads, and track them through to real sales conversations.

No setup fee
No lock-in contract
You own your account

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Free guide: how Australian B2B teams cut the cost of every qualified lead.

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Why accounts underperform

Where LinkedIn budgets quietly leak.

LinkedIn costs more per click than most channels, so small mistakes cost more. These are the problems we fix first.

Targeting that’s too wide or too tight

Long job-title lists waste spend on the wrong people, while tiny audiences get expensive and stop delivering.

How we fix it. Audiences built on job function, seniority, industry and company, sized so the campaign can actually learn.

Ads that read like ads

Sales pitches in a professional feed get scrolled past, and LinkedIn clicks are costly, so weak creative gets expensive fast.

How we fix it. Specific, useful offers such as guides, webinars and proof, in formats made for the feed.

Leads nobody follows up

A form fill isn’t a customer. Leads go cold without a quick reply, and poor-fit leads drain the budget.

How we fix it. Qualifying fields, instant CRM sync and a feedback loop on which leads were good.

Judging by cost per lead alone

B2B sales cycles are long. A cheap lead that never becomes a conversation isn’t cheap.

How we fix it. Reporting that follows leads through to meetings and pipeline, not only form fills.

What we run

The right campaigns, for every buyer.

B2B buyers rarely decide alone or in one visit. We combine formats to reach each person involved and keep your brand in front of them.

Show up in the feed with content worth stopping for.

Single image, video, carousel and document ads that appear in the LinkedIn feed in front of the roles and industries you choose, built around an offer your buyers actually want.

Single image, video, carousel and document ads
Job function, seniority and industry targeting
Content offers such as guides and webinars
Creative tested every round

Lead Gen Forms

Capture leads without leaving LinkedIn.

Lead Gen Forms open inside LinkedIn with profile details already filled in, so more people finish them, and you can add questions that filter out poor-fit leads.

Quick, pre-filled forms that are easy to complete
Qualifying questions to filter poor-fit leads
Leads synced to your CRM or inbox
Lead quality reviewed every week

Message ads

Start conversations, not just clicks.

Message ads land in the LinkedIn inbox of the people you target. They suit invitations and time-bound offers, so we use them sparingly to keep them welcome.

Webinar and event invitations
Clear sender and a single call to action
Frequency kept low
Replies handled by your team

Thought Leader & account-based

Put your experts, and your best accounts, in front.

Promote posts from your own founders and experts, and aim campaigns at the specific companies you want to win, using your target account lists and website visitors.

Promote posts from your founders and experts
Target named companies from your list
Retarget website visitors and video viewers
Aligned with your sales team’s priorities

Ad formats

Pick the format for the buyer.

Each format suits a different stage of a B2B buying decision. We choose the mix from your offer, your audience and the content you already have.

Single image

Simple and fast

One strong image, a clear headline and a single call to action. Quick to produce and easy to test.

Carousel

Tell it in steps

Swipeable cards that walk through a process, a set of benefits or a few customer results.

PDF

Document

Share real value

A guide, checklist or report people can read in the feed, with a form to download the full version.

Message

Invite directly

A direct message to your target roles, suited to webinars, events and time-bound offers.

Targeting

Target who they are, not who clicks.

LinkedIn’s strength is knowing people’s roles and companies. We use that to aim every campaign at the buyers who matter.

01
Job function & seniority
We pair functions with seniority, such as finance managers or marketing directors, instead of long job-title lists that miss good people.
02
Company
Target by industry and company size, or aim at a list of named accounts you want to win.
03
Your own data
Retarget website visitors and video viewers, and match your own customer or prospect lists.
04
Audience size
We keep audiences large enough to deliver, and exclude your own staff, competitors and existing customers.

What this means for your budget

Fewer impressions on poor-fit roles
Priority accounts reached directly
Audiences sized to keep learning

How we work

From audit to qualified leads in weeks.

A simple, transparent process, so you always know what’s running, what it costs and what it returns.

Week 1

Audit

We define your ideal customer and review your offer, any existing account, lead follow-up and CRM tracking.

Ideal customer profile
Account and tracking audit
Lead follow-up review

Week 2

Strategy

A clear plan covering audiences, offers, formats and a content brief, prioritised by speed to qualified leads.

Audience and account plan
Offer and content brief
Lead form and CRM plan

Week 3

Launch

We build, QA and launch your campaigns with your approval, starting with a first set of offers to test.

Campaign and form build
Insight Tag and CRM QA
Live dashboard

Ongoing

Optimise & scale

Weekly audience and creative reviews, lead-quality feedback, and more budget behind what’s working, reported in plain English.

Audience refinement
Creative testing
Budget moves to winners

Every campaign

The essentials are included.

The things that make LinkedIn Ads profitable aren’t add-ons. They come with every account we manage.

Ideal customer definition

We work with you to define who you’re targeting and what they care about.

Lead Gen Forms & CRM sync

Forms built to qualify leads and sent straight to your CRM or inbox.

Ad creative and copy

Static, carousel, document and video ads with persuasive copy, included.

Insight Tag & tracking

LinkedIn Insight Tag and conversion tracking set up and tested.

Weekly optimisation

Audiences, creative and lead quality reviewed every week.

Plain-English reporting

A live dashboard and clear monthly review focused on leads and pipeline.

Management fee15–20% of monthly ad spend

No setup fee
No lock-in, 30 days’ notice
Ad spend paid direct to LinkedIn

Tracking & reporting

Measure leads through to pipeline.

B2B deals take time, so a form fill is only the start. We connect LinkedIn to your CRM and ask your team which leads were good, so we optimise for sales conversations, not just cheap leads.

LinkedIn Insight Tag and conversions set up
CRM integration so leads reach your team fast
Lead quality feedback built into optimisation
Plain-English reporting you can trust

Works well with

Pair LinkedIn with search.

LinkedIn puts you in front of the right buyers. Search captures them when they start looking, and tracking shows what it all returns.

Google Ads Meta Ads YouTube & Display TikTok Ads Ad Creative & Copy Tracking & Reporting

Industries

Built around how your customers buy.

Different industries need different ad playbooks. We bring proven campaign structures and local market knowledge to each of these sectors.

Trades & Home ServicesLead generation for plumbers, electricians, builders, solar

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Plumbers
Electricians
Builders & renovators
Solar installers
HVAC & air conditioning
Roofing
Landscaping

Health & WellbeingPatient bookings for dental, allied health, clinics, fitness

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Dental clinics
Physios & allied health
Medical centres
Cosmetic & skin clinics
Gyms & fitness studios
Chiropractors

Professional ServicesQualified enquiries for accountants, lawyers, finance, consultants

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Accountants
Lawyers
Mortgage brokers
Financial planners
Business consultants
Recruitment agencies

Ecommerce & RetailShopping and catalogue ads for Shopify, WooCommerce, DTC

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Shopify stores
WooCommerce stores
Fashion & apparel
Health & beauty
Home & furniture
Subscription brands

Real Estate & PropertyBuyer and seller leads for agencies, developers, property managers

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Real estate agencies
Property developers
Property managers
Buyer’s agents
Build-and-land packages

B2B & SaaSLinkedIn and search lead gen, demos, account-based ads

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SaaS companies
IT & managed services
Manufacturers & wholesalers
Logistics & freight
Commercial cleaning

Hospitality & TourismBookings for restaurants, venues, accommodation, experiences

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Restaurants & cafes
Bars & venues
Hotels & accommodation
Tour operators
Wedding & event venues

FAQ

LinkedIn Ads questions, answered.

Can’t find what you’re after? Our team replies within one business day.

Still curious?

Book a free 30-minute call and we’ll answer everything.

How much does LinkedIn Ads management cost?

Our management fee is 15–20% of your monthly ad spend, depending on your package, with no setup fee. Your ad spend is separate and is paid directly to LinkedIn from your own account. See our Pricing page for packages and the calculator.

Why is LinkedIn more expensive than other platforms?

LinkedIn lets you target by job, seniority and company, and advertisers compete for those audiences, so clicks usually cost more than on other channels. That’s why we focus on lead quality and pipeline rather than the cheapest click.

Is LinkedIn right for my business?

It tends to suit B2B businesses with higher-value products or services, longer sales cycles and a clear buyer role, such as professional services, software and commercial suppliers. It’s rarely the best fit for low-priced consumer offers, and we’ll tell you honestly if another channel suits you better.

Lead Gen Forms or a landing page?

Lead Gen Forms usually get more completions because they’re pre-filled and stay inside LinkedIn. Landing pages give you more control over the message. We often test both and judge them on lead quality, not just volume.

Can you target by job title or specific companies?

Yes. We can target by job function, seniority, industry and company size, and aim at named accounts using your own lists. We usually combine function and seniority rather than long job-title lists, because it reaches more of the right people.

How long until I see results?

Leads can appear within the first few weeks. B2B sales cycles are longer, so meetings and pipeline usually take months to show, and we plan and report on that basis.

Do you create the ads and content?

Yes. Ad creative and copy are included. You share your expertise, and we turn it into guides, posts, carousels and ads. We build offers around what your buyers want to know.

How do you keep lead quality high?

We add qualifying questions to lead forms, sync leads to your CRM, and ask your team which leads were good so we can adjust targeting and offers. Fast follow-up matters too, and we’ll advise on response times.

Do you guarantee results, and is there a contract?

We don’t guarantee results because they depend on your offer, pricing and market. We do commit to honest reporting and weekly optimisation. There’s no lock-in: you can cancel with 30 days’ notice.

Ready to get more from every ad dollar?

Get a free, no-obligation ad account audit. We’ll show you where budget is leaking and the quickest wins to fix it.

No obligation. We reply within one business day.