Emergency
They search“emergency plumber near me”, “burst pipe”, “blocked toilet”
The customer needs someone today and rings the first business that looks available. Call-first ads, scheduled around when you can answer, with tight suburb targeting.
Plumbers Google & Facebook ads
Be the plumber customers call first.
Paid advertising built for Australian plumbers. We put your business in front of people with a burst pipe, a blocked drain or a dead hot water system, in the suburbs you serve, and track every call back to the ad.
- No setup fee
- No lock-in contract
- You own your account
Taking on new plumbing clients
Every call trackedFrom click to booked job
How customers find plumbers
Three kinds of customer, three ways to win them.
A burst pipe and a bathroom renovation are completely different buyers. We build separate campaigns for each, so the right message reaches the right person.
Planned work
They search“hot water system replacement”, “bathroom renovation plumber”
They’re comparing quotes and want proof. Quote-led Search ads, reviews in the ad, and remarketing so you’re the name they remember.
Repeat and commercial
They search“commercial plumber”, “strata plumbing”, “maintenance plumber”
Property managers and builders send repeat work. Targeted Search for commercial terms, plus remarketing to keep you front of mind.
Where we advertise
The right channels, for every job.
Google captures people with a problem right now. Facebook and Instagram create demand for planned work. We combine them around how your customers actually buy.
Google Search
Be there when the pipe bursts.
High-intent Search campaigns that appear the moment someone needs a plumber, with the phone number front and centre and budget weighted to your best-paying jobs.
- Campaigns split by job type: emergency, drains, hot water, renovations
- Call and enquiry tracking on every ad
- Ad schedules matched to when you answer the phone
- Weekly search-term and negative-keyword clean-up
Local Services Ads
Show up first, with trust built in.
Google-verified placements at the top of results for eligible plumbers, where you pay per lead. Availability depends on your area and Google’s licence and insurance checks.
- Eligibility check for your area and services
- Licence, insurance and profile set-up
- Lead and call quality review each week
- Budget balanced with your Search campaigns
Facebook & Instagram
Win the bigger, planned jobs.
Not everyone searches. Facebook and Instagram ads reach homeowners planning hot water upgrades and renovations, and bring back people who already visited your site.
- Quote-led offers for planned work
- Remarketing to site visitors and past enquirers
- Local audiences built around your service areas
- Creative tested every week
Jobs we advertise
Every job you want more of.
Tell us which work pays best and we’ll weight your budget toward it, instead of spreading it across everything.
Emergency call-outs
Call-first Search ads that run when you can answer.
Blocked drains
Quick, high-volume jobs with tight suburb targeting.
Hot water systems
Higher-value replacements, often researched first.
Leak detection
Problem-led ads for specialist work.
Gas fitting
Compliance-aware ads for installs and servicing.
Bathroom & kitchen renos
Quote-led campaigns on Search and Facebook.
Commercial & strata
Targeting for property managers and facility teams.
Maintenance & inspections
Repeat-work campaigns for past customers.
Where budgets leak
Where plumbing ad budgets quietly leak.
These are the four problems we find most often when we audit a plumber’s ad account. Each one is fixable.
Paying for calls nobody answers
Ads run around the clock while the phone rings out, so the budget is spent on customers who ring the next plumber.
How we fix it. Ad schedules and call settings matched to when you can answer, plus reporting on missed calls.
Clicks from suburbs you don’t service
Broad location settings show your ads to people too far away to book, and they still cost you a click.
How we fix it. Suburb, postcode and radius targeting, with the areas you don’t cover excluded.
One campaign for every job
Emergency, hot water and renovation searches share one budget, so cheap, quick jobs starve the higher-value ones.
How we fix it. Separate campaigns and budgets by job type, so your best work gets the spend it deserves.
Counting clicks, not jobs
Without call tracking, you can’t tell which ads and keywords actually bring in calls and booked work.
How we fix it. Call and enquiry tracking on every campaign, reported against the cost of each lead.
How we work
From audit to booked jobs in weeks.
A simple, transparent process, so you always know what’s running, what it costs and what it returns.
01
Week 1 Audit
We review your service areas, job mix, capacity and margins, plus any existing ad account, to see where budget leaks and where the opportunity is.
- Best-paying jobs and suburbs
- Account and search-terms audit
- Competitor ad research
02
Week 2 Strategy
A clear plan with a campaign for each job type, a suburb map and a call schedule that fits how your business runs.
- Campaign per job type
- Service-area map
- Tracking set-up
03
Week 3 Launch
We build, QA and launch your campaigns, test the call tracking end to end, and watch the data closely from day one.
- Campaign and ad build
- Call tracking QA
- Live dashboard
04
Ongoing Optimise & scale
Weekly optimisation, then more budget behind the jobs and suburbs that pay, including seasonal peaks.
- Weekly search-term review
- Budget shifts to best jobs
- Scale what wins
Built for plumbers
The essentials are included.
The things that make plumbing ads profitable aren’t add-ons. They come with every account we manage.
Call tracking
See which ads, keywords and suburbs bring in calls and booked jobs.
Suburb targeting
Ads limited to the areas you cover, with the rest switched off.
Call-hour scheduling
Ads timed around when you can answer, including after-hours if you offer it.
Licence-aware ads
We include your licence or registration details where your state requires them.
Wasted-click filters
Negatives for jobs, courses, DIY and supply-only searches, reviewed weekly.
You own your account
Your ad accounts, data and history always belong to you.
Management fee15–20% of monthly ad spend
- No setup fee
- No lock-in, 30 days’ notice
- Ad spend paid direct to the platforms
Service areas
Plumbing ads across Australia.
From inner-city callouts to regional towns, we target the suburbs and postcodes you actually serve.
FAQ
Plumber ads questions, answered.
Can’t find what you’re after? Our team replies within one business day.
Still curious?
Book a free 30-minute call and we’ll answer everything.
It depends on your suburbs, competition and the jobs you want to win, because click costs vary a lot between areas. We estimate likely call volume and cost per lead in your free audit, then start with a budget big enough for the account to learn. Our fee is 15–20% of ad spend, with no setup fee.
Start with Google. People search for a plumber when they have a problem and want it fixed. Facebook and Instagram work well for planned jobs like hot water upgrades and renovations, and for bringing back people who’ve already visited your site.
Yes, if you answer calls after hours. If you don’t, we schedule ads around when you can answer, because paying for calls that go to voicemail wastes budget.
Availability depends on your area and Google’s eligibility rules, and includes checks such as licensing and insurance. We’ll tell you honestly whether you qualify. If not, well-built Search campaigns can do a similar job.
We set up call and enquiry tracking so you can see which ads, keywords and suburbs bring in leads. If you share which enquiries became booked jobs, we can report cost per booked job too.
Yes. We target by suburb, postcode or radius, and exclude areas you don’t cover, so you’re not paying for clicks you can’t turn into jobs.
Most states have rules about showing your licence or registration number in advertising. We add the details you give us where it’s required, but please confirm the rules for your state with your licensing regulator.
No. Results depend on your pricing, reviews, availability and competition. What we do commit to is honest reporting, weekly optimisation and clear advice on what to change.
No. We focus only on paid advertising. We’re happy to work with your web or SEO provider, and we’ll recommend landing page changes that help your ads convert.
Ready to get more from every ad dollar?
Get a free, no-obligation ad account audit. We’ll show you where budget is leaking and the quickest wins to fix it.
No obligation. We reply within one business day.
An Australian paid advertising agency helping ambitious businesses turn ad spend into customers.
- office@marketorr.com.au
- +61 485 029 339
- 56A Malachite Rd, Eagle Vale NSW 2558
- Mon–Fri, 9am–5pm AEST
© 2026 Marketorr AU
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