Client Overview
Blacktown & Penrith Taxi Service is a well-established private transport provider operating across Western Sydney. With a loyal base of regular customers and a reputation for reliable service, they needed digital infrastructure to match their brand’s reach and support an increasing volume of online bookings.
The Challenge
Despite their strong offline reputation, their website was outdated, unresponsive on mobile, and lacked proper tracking or booking functionality. They were also underperforming on local search and had no active advertising strategy. In a highly competitive space dominated by rideshare platforms, they needed to improve digital visibility and booking conversions fast.
Our Approach
Marketorr stepped in to modernise their digital experience, focusing on local SEO and ad funnel optimisation. Key actions included:
- Designing a conversion-focused, mobile-first website with online booking
- Optimising their Google Business Profile and directory listings for local traffic
- Running Google Ads targeting high-traffic suburbs with call extensions
- Implementing call tracking to measure ad effectiveness
- Creating branded landing pages for airport runs and corporate bookings
Services Provided
- Website Design & Development
- Local SEO & Google Maps Optimisation
- Google Ads Campaigns
- Call Tracking Integration
- Landing Page Funnel for Bookings
Results
Client Testimonial
Being in a service-based industry, we needed visibility and trust. Marketorr optimised our Google presence and built a conversion-focused website that genuinely brought in more bookings. Their support team explained everything in simple terms and delivered what they promised. Great bunch to work with.
— Operations Manager, Blacktown Penrith Taxi Service