Client Overview
Austar Energy is a fast-growing provider of heat pumps, air conditioners, and solar power systems, focused on residential and commercial installations across multiple regions in Australia. Their emphasis on clean energy solutions and government-compliant operations has positioned them as a growing, competitive market leader.
The Challenge
Austar Energy struggled to capture qualified leads online despite strong service delivery. Their website lacked SEO optimisation, they had no lead nurturing funnel, and they needed a marketing partner who understood the regulatory sensitivities in the renewable energy space.
Our Approach
We conducted a comprehensive audit of their online presence and mapped a digital strategy built around targeted visibility and conversion. We:
- Rebuilt their website to be SEO-friendly and conversion-driven
- Developed educational landing pages around solar rebates and compliance
- Ran Google Search campaigns targeting high-converting regions
- Implemented a CRM-integrated lead form funnel
- Set up monthly performance tracking and optimisation reports
Services Provided
- SEO Strategy & On-page Optimisation
- Website Redesign (UX/UI + Speed Optimisation)
- Google Ads Campaign (Search & Retargeting)
- Conversion Funnel Development
- Monthly Analytics & Lead Reporting
Results
Client Testimonial
Marketorr completely transformed the way we communicate our sustainability message. Their SEO and branding strategies helped us increase our organic traffic by 180% in just six months. They understood our niche, aligned every step with compliance-sensitive language, and helped us build authority in the energy space. We’ve never had such quality leads before.
— Marketing Manager, Austar Energy